Kicking off its second crack at the China market, following a well-publicized
withdrawal five years ago, leading British label Paul Smith recently unveiled
its first new location in Tianjin paul
smith holldall bags sale. Having in some analysts eyes jumped the gun by
entering China before consumers had warmed to more low-key labels, Paul Smith is
optimistic that the emerging brand-savvy Chinese shopper will mean its prospects
in 2013 are far better than they were in 2006. Spearheaded by the new Tianjin
location, Paul Smiths renewed China push will be both old-school and
cutting-edge, with the brand expanding its brick-and-mortar presence while
jumping into domestic Chinese social media platforms. Hoping to open around 20
locations nationwide over the next five years, Paul Smith is preparing to open
its very first mainland China flagship, a 5,000 square foot (465 square meter)
megastore in Shanghai by the end of this year. Located in the Lotte Department
Store at Tianjins Milky Way International Shopping Center, Tianjins Paul Smith
boutique wouldnt look entirely out-of-place in London, with a nicely outfitted
interior featuring pale yellow limestone floors and antique furniture buy
Paul Smith Handbags. Using the same store-in-store effect seen at Paul Smith
locations at Heathrow Terminal 5 and on Greene Street in New York, the Tianjin
boutique is divided into four discrete sections: menswear outlet paul smith bags,
footwear, jewelry, and womenswear. Each section features its own British flavor,
with the menswear section outfitted in traditional hand-carved oak paneling, a
pair of 19th century oak tables and two antique chairs upholstered with Maharam
fabric personally designed by Sir Paul Smith. With oak flooring in a unique
zigzag pattern, a light pink striped backdrop, a central antique dolphin-base
table, and a coral chandelier, the womenswear section is the yin to the menswear
areas yang.
http://www.paulsmithbagsaleshop.co.uk
